We will elevate professional fitness and wellbeing services to their rightful place as an essential community service.


We will effectively communicate the health benefits of good fitness habits to key policy stakeholders underpinned by data and a wealth of practical experience.


We will campaign energetically, passionately and professionally on behalf of community health, and advocate that the sustainability of our industry goes hand in hand with community wellbeing.


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We are industry professionals with more than 100 years of sector experience who own and operate facilities in Victoria (metro & regional).


We are supported by Government relations and policy advocacy specialists and advised by senior medical advisors across epidemiology, infectious diseases and community medicine.

Meet The Team

Cameron Falloon

Founder & Joint CEO, Body Fit Training

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Over 25 years in the Health & Fitness Industry Cameron has worked with chronic rehabilitation patients, Elite Athletes and the Rich & Famous.

As the Founder and Joint CEO of Body Fit Training Company, currently recognized as the fastest growing fitness franchise in Australia, Cameron has a passion for delivering world class training programs, practices and education to the broader fitness industry.



Founder The Sports Clinic

Founder of Train 24/7 Fitness

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During Tim’s 25 year career, he has consulted to elite international athletes and top sporting organisations in soccer, cricket, AFL, tennis, snow sports and a range of summer Olympic sports.


Tim draws on a wealth of practical experience as well as a range of tertiary qualifications in human movement, bio-mechanics, applied science, sports massage and strength and conditioning. 



Owner Infinity Health Club Kyabram

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Russell has been heavily involved in the Australian Fitness Industry for 30 years.  In that time he has owned and operated a number of fitness facilities, including two Registered Training Organisations (Australian Fitness Academy and Personal Training Academy).  


Russell currently has a 24/7 fitness facility in regional Victoria, and continues to consult heavily with industry, writes and conducts Fitness Australia accredited workshops.  

Mel tempest

Fitness Industry Advisor

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In addition to being a national and internationally demanded speaker and presenter, Mel is also a fitness business coach; founder of the Gym Owners’ Fitness Business Network and Podcast; facilitator and owner of the Ignite Fitness Business events in Australasia. 



GRIPT Owner - South Yarra

Drew was introduced to training after spending years dealing with mental health challenges. Training became his key outlet and experiencing the physical and mental benefits drove him to get involved in the industry as an owner operator to make a meaningful contribution.



Fitness and Wellbeing Industry



If you are passionate about seeing the fitness industry opened to help the community recover from this 6 month lockdown, then join VIC Active now. 

A $220 joining fee would help to fund our activities. We appreciate that life is financially challenging so this fee is optional.

Alternatively you may wish to make a contribution here.

VIC Active will leave no stone unturned to convince the Government there is a better way.